A well thought out real estate investor marketing letter system can produce qualified leads. But you have to do it properly and you have to be consistent not only in your messaging but in your follow up marketing letter system.
Often a marketing system fails because a short cut was taken to save money. I understand that. Direct mail marketing is costly.
But I am confident that if you choose a good list and send a well written sequence of letters (seven to ten days apart) and they have the right messaging you can get a deal or two in the pipeline, and perhaps more.
The following letter sequence is an example that you can model (or get ideas from) for your marketing campaign.
Real Estate Investor Marketing Letter #1:
My name is Full Name and I am interested in buying your home at Address.
I am a local real estate investor, not a realtor. In other words you won’t pay any realtor commissions, fees, or closing costs.
I am not a salesman, I am simply an investor. If you want to discuss the details and weigh your options then we should talk as soon as possible. I will not pressure you in any way. In fact I think you’ll find our conversation enlightening.
If you have ever considered selling your home please call me at Number anytime 24 hours (you can leave a message if I don’t pick up) to see if my offer is a good for you.
I can buy your home ‘as is’ and I’ll pay cash. You won’t pay any extra fees, commissions, or closing costs, and I’ll make the process as simple and fast as possible.
If this sounds like something you are interested in pursuing please call me at Number.
About two weeks ago I sent you a letter regarding your home at Address.
Maybe you didn’t get the letter or you haven’t had a chance to read it. I understand how easy it is to forget about such things.
Anyway, I was following up to see if you were interested in selling your home at Address.
I am an investor, not a realtor. So if you are interested in selling your property please let me know as soon as possible because I will pay cash, and you won’t pay any commissions or closing costs.
You won’t have to fix up your home, paint it, or make any repairs either. I’ll buy it as is.
Give me a call at Number to determine if my offer is to your satisfaction. Call anytime 24 hours. You can leave a message if I don’t pick up and I’ll call you back within the hour in most cases.
Thanks for your time and I look forward to hearing from you.
Over the last several weeks I sent you two letters asking if you were interested in selling your home at Address but I did not hear from you. I thought I would write you one last time.
If selling your home ‘as is’ and without paying any commissions, fees, or closing costs is of any interest to you at all please call me at Number to determine if my offer is of interest to you (call anytime 24 hours and leave a message if it’s after hours).
I am a real estate investor and I will pay cash for your home. I’ll make the process quick and painless and you won’t have to make any repairs or fix up your home.
Please call me at Number right away to discuss my offer and see if it’s a good for you. This is my final attempt to contact you regarding buying your home at Address so please call me right away.
Thanks again for your time and I look forward to speaking with you.
Real estate investors have an advantage over realtors in my opinion. Many homeowners don’t want to pay the commissions to realtors and they want to bypass a lot of the headaches associated with selling a home.
Investors can swoop in and buy a home ‘as is’, pay a fair price, and take the burden of paperwork and fixing up the house off of the sellers hands.
I am confident that any serious investor can get a decent response rating using a letter system similar to the one above to generate leads.