Cold Calling? Never Again!

Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects!

One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down and dropping elephants, try this killer prospecting secret I learned over 11 years ago…

There is a common theme in the business world when it comes to marketing letters and prospecting…

“Cold Calling is a cost effective way to get new business.”

It’s cost effective in the short run, and it can be lucrative…if you’re lucky.

These two benefits of cold calling keep business owners plugging away at it. Continue reading Cold Calling? Never Again!

Customize Your Marketing Strategy:

Now it’s time to make your marketing strategy and prospecting plan unique. You don’t want to let your sales style get dated and
stale. Keep it fresh. Your prospects want to share in your excitement.

Tailor a phone script around a special sale or event for the month and visit the Resource Section below for help designing a secondary follow up mailer with help from some of the pros. Continue reading Customize Your Marketing Strategy:

Follow Up Marketing System: Your Plan!

Now it’s time to kick back and relax, right? NOT! It’s time to get organized. On average, a new sales lead needs contacted about five times before a sale is closed. So you need to plan a long-term strategy of follow up.

If you’re already an organized person, great. If not, check out planner systems like Franklin Covey or Day Runner supplies at a local office supply store or online. You’ll want to set up a 3-ring binder with specific day-to-day organized follow up campaign space. Continue reading Follow Up Marketing System: Your Plan!

Direct Resposne Rates: Do You Have Measurable Results?

One of the most important steps in your prospecting efforts is to establish a means to measure your results and monitor your progress.

This will let you know if your sales campaign is effective or if you’re wasting time and if so, in what areas.

Who knows, maybe you have a fantastic sales letter and package, but your response contact information is not correct.

People may be calling your neighbors! Or maybe you thought you purchased a list of Senior leads to mail to targeted elderly people in the community, but you instead received & targeted a list of Seniors in High School instead. Any number of things could have gone wrong. Continue reading Direct Resposne Rates: Do You Have Measurable Results?

What to Include with the Sales Letter!

Wait, don’t mail that letter yet!

Why waste your time and efforts when you can include some additional sales material.

Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.

You want to sell yourself and your service.

Some other items to add are business cards – one for the reader and one or more for their spouse and friends and a mini-biography of you with a short resume and photo so that you won’t be a “stranger” any longer. Continue reading What to Include with the Sales Letter!

Create An Effective Prospecting Letter!

In the last Secret I gave you one simple method that will help you get your envelopes opened by your prospect (if you don’t understand the importance of this method, you should go back and read it.)

The next step is to create a sales letter that doesn’t get thrown in the trash. This way when you follow up, your prospect should actually remember your letter. And if you write it effectively, they will even remember your name.

No need to reinvent the wheel. Here are several tips for creating great sales copy…

First of all, make your letter look like a letter and not a brochure or ad. Make sure all your contact information is listed under your signature and/or at the very bottom of the letter.

This way potential clients can contact you via e-mail, phone, fax or visit your information site online (I know it sounds basic, but you would be surprised at how often complete contact information is deleted.)

Include your picture on the upper left corner, and insert a headline next to it. Continue reading Create An Effective Prospecting Letter!