Now it’s time to make your marketing strategy and prospecting plan unique. You don’t want to let your sales style get dated and
stale. Keep it fresh. Your prospects want to share in your excitement.
Tailor a phone script around a special sale or event for the month and visit the Resource Section below for help designing a secondary follow up mailer with help from some of the pros. Continue reading Customize Your Marketing Strategy:
How are your results? If they’re not what you’re looking for, here’s what to do.
Grab a pencil and paper and go through each step in your sales process to see where improvement is needed. Take a close look at WHAT you are selling. Check your sales letter. Continue reading A Good ROI (Return On Investment):
Now it’s time to kick back and relax, right? NOT! It’s time to get organized. On average, a new sales lead needs contacted about five times before a sale is closed. So you need to plan a long-term strategy of follow up.
If you’re already an organized person, great. If not, check out planner systems like Franklin Covey or Day Runner supplies at a local office supply store or online. You’ll want to set up a 3-ring binder with specific day-to-day organized follow up campaign space. Continue reading Follow Up Marketing System: Your Plan!
One of the most important steps in your prospecting efforts is to establish a means to measure your results and monitor your progress.
This will let you know if your sales campaign is effective or if you’re wasting time and if so, in what areas.
Who knows, maybe you have a fantastic sales letter and package, but your response contact information is not correct.
People may be calling your neighbors! Or maybe you thought you purchased a list of Senior leads to mail to targeted elderly people in the community, but you instead received & targeted a list of Seniors in High School instead. Any number of things could have gone wrong. Continue reading Direct Resposne Rates: Do You Have Measurable Results?
Wait, don’t mail that letter yet!
Why waste your time and efforts when you can include some additional sales material.
Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.
You want to sell yourself and your service.
Some other items to add are business cards – one for the reader and one or more for their spouse and friends and a mini-biography of you with a short resume and photo so that you won’t be a “stranger” any longer. Continue reading What to Include with the Sales Letter!
In the last Secret I gave you one simple method that will help you get your envelopes opened by your prospect (if you don’t understand the importance of this method, you should go back and read it.)
The next step is to create a sales letter that doesn’t get thrown in the trash. This way when you follow up, your prospect should actually remember your letter. And if you write it effectively, they will even remember your name.
No need to reinvent the wheel. Here are several tips for creating great sales copy…
First of all, make your letter look like a letter and not a brochure or ad. Make sure all your contact information is listed under your signature and/or at the very bottom of the letter.
This way potential clients can contact you via e-mail, phone, fax or visit your information site online (I know it sounds basic, but you would be surprised at how often complete contact information is deleted.)
Include your picture on the upper left corner, and insert a headline next to it. Continue reading Create An Effective Prospecting Letter!
When it comes to effective prospecting letters you have keep one thing in mind. What is it that your prospective clients want and need. And that is it. If you stray from this in your marketing and prospecting efforts, you will lose your clients forever.
The basics letter sequence I learned over 15 years ago was a technique that Dan Kennedy taught me, and it still works to this day. However, there are a few new twists you can use to make them even more effective.
One of these twists is to include a lead generation website, and your social medial profiles in your letters. This was you show that you are on the cutting edge, and that they can find or contact you other than just through the letters.
Some would say that you should not put these extra ‘twists’ in your letters, and ultimately it comes down to testing.
To get more prospecting tips and tricks sent to your email address get our mini course or navigate through this site, and I am sure you’ll find some helpful information.
However, we are constantly updating our prospecting letters and lead generation techniques so it’s a good idea to get on our list. You can get on our list by subscribing to our mini course.
The First Step To Generating Interested Prospects and Qualified Leads:
I am going to show you a whole new world of prospecting and marketing techniques that will get you more appointments, get more customers, and help you close bigger sales without making a single cold call. Continue reading Prospecting Letters and Lead Generation Made Easier!