Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects!
One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down and dropping elephants, try this killer prospecting secret I learned over 11 years ago…
There is a common theme in the business world when it comes to marketing letters and prospecting…
“Cold Calling is a cost effective way to get new business.”
It’s cost effective in the short run, and it can be lucrative…if you’re lucky.
Now it’s time to kick back and relax, right? NOT! It’s time to get organized. On average, a new sales lead needs contacted about five times before a sale is closed. So you need to plan a long-term strategy of follow up.
If you’re already an organized person, great. If not, check out planner systems like Franklin Covey or Day Runner supplies at a local office supply store or online. You’ll want to set up a 3-ring binder with specific day-to-day organized follow up campaign space. Continue reading Follow Up Marketing System: Your Plan!
Why waste your time and efforts when you can include some additional sales material.
Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.
In the last Secret I gave you one simple method that will help you get your envelopes opened by your prospect (if you don’t understand the importance of this method, you should go back and read it.)
The next step is to create a sales letter that doesn’t get thrown in the trash. This way when you follow up, your prospect should actually remember your letter. And if you write it effectively, they will even remember your name.
No need to reinvent the wheel. Here are several tips for creating great sales copy…
First of all, make your letter look like a letter and not a brochure or ad. Make sure all your contact information is listed under your signature and/or at the very bottom of the letter.
This way potential clients can contact you via e-mail, phone, fax or visit your information site online (I know it sounds basic, but you would be surprised at how often complete contact information is deleted.)