Mortgage Broker Letter To Homeowners!

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.

As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.

Mortgage Broker Introduction Letter #1:

Recipients Name
Recipients street address
City, State, Zip

Dear (Name),

My name is (Name). I am a local Mortgage Broker working in your area. I have (Number) years of experience in the mortgage lending industry and would like to take this opportunity to introduce myself with the hope that you consider using my services. Whether you are thinking about purchasing a new home, refinancing your existing one, or investing in some promising property for a resale at some time later – the loan you negotiate will be a critical factor in your decision.

Throughout the entire home purchasing process, there are many hurdles to face. A mortgage application can touch up to 20 different handlers through a 30 day process! Time is of the essence, and it can be very complicated.

I am highly experienced in the logistics involved and can make sure that your loan will be processed exactly the way you want it.

I have the ability and flexibility to shop for loans at several lending institutions to secure the very best interest rates and terms. I also take time to explain the loan’s legal aspects to you, including its payment terms and clauses.

From helping you gather necessary documents to securing appraisals and titles, I can make the entire process much easier for you.

I am well-known for my integrity and am sensitive to your special needs. Please give my offer some thought and give me a call at (phone #) if you are at all interested in my services. I would love an opportunity to speak with you at more length about how I can make a sometimes overwhelming experience incredibly simple.

Sincerely,

(Name)

Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

Mortgage Broker Follow Up Introductory Letter #2:

Recipients Name
Recipients street address
City, State, Zip

Dear (Name)

Not long ago, I sent you a letter introducing myself as your local mortgage broker. I’m following up to give you some statistical information about the real estate status of your neighborhood. It’s pretty impressive! There is tremendous opportunity now that the economy has stabilized and the real estate market has begun to recover.

I hope that you will take time to review the attached information! This may be an opportune time to sell your home and invest in another property or to refinance your existing property. These are exciting times! With my help, you will make wise decisions that will serve you well in your financial plans.

Please give me a call! My phone number is (phone #). I would love to meet with you and learn about your real estate goals. I am in the position to quickly shop for loans at several lending institutions to secure very best interest rates and terms for you. In addition, I will take time to explain the legal aspects of the mortgage process, including the payment terms and clauses. Your success is a benchmark of mine! I look forward to your call!

Sincerely,

(Name)
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

Homeowner Follow Up Letter #3:

Recipients Name
Recipients street address
City, State, Zip

Dear (Name),

As a mortgage broker, I am very excited about the potential of your neighborhood in terms of both investment and sales. I’ve been in the home mortgage business for years and have connections with lenders who offer terms that are incredibly favorable for homeowners like you.

I am including a link to a video of your neighborhood because it so clearly demonstrates how appealing it is for potential buyers. You have a great opportunity to refinance your existing mortgage or purchase a new home that is more suitable to your needs.

Because I am not working for one particular bank, I have the flexibility to shop for the very best mortgage for your unique needs. Give me a call! My phone number is (phone #).

I would love to meet with you so that we can discuss your real estate goals. It won’t take long – and I believe that it may be one of the most important conversations you will ever have. I look forward to hearing from you!

Sincerely,

(Name)
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

Recommended Reading:

Mortgage Sales Letters.

Letter To Realtors.

How To Mail Your Letters.

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