Elder Care Marketing Letter!

My Dad had a massive stroke 14 years ago which left his entire right side paralyzed. He is be ridden and gets up in a chair with the help of a hoyer lift once every three weeks if we are lucky.

My mother cared for him all by herself for 5 years, and then she was too frail to care for him on her own so we hired care takers for the next 8 years. It was a massive amount of work and stress for the entire family, and my mother endured the burden. It’s a long story that is very sad because my mother unexpectedly passed away.

The process if hiring, firing, and managing elder care service providers through both an agency and adverting for independents alone was a huge job.

My family has so much experience that we could provide consulting services. One hospital asked my mother to provide training to their staff on how to keep the bed from wrinkling the skin of their patients because she did an amazing job of it (it’s a huge problem because creases and wrinkles cause major skin problems).

We went through 24 different health care providers over the years and only three were quality people we could count on.

The market for elder care providers is huge and growing, but there is competition.

If you are starting a business or you are in charge of running an elder care services company here is a letter you can model.

Dear (Name),

If you are an elderly person living at home and need assistance, or if a member of your family has reached an age where he or she is having difficulty with mobility or personal care, we know that you are facing some difficult decisions.

Studies show that older people who are able to remain in their own homes thrive much better than those who live in residential care facilities. Their spirits are higher; they feel more independent and safer; and familiar surroundings bring them tremendous comfort.

But some activities of daily living – such as dressing, bathing, driving and grocery shopping can become more difficult as you age. This is where in-home care providers can be a tremendous blessing.

(Name of Business) protects the dignity of those who want to preserve their independence as they age at home by offering compassionate and dependable home care services.

We provide home care services 24 hours a day / 365 days a year so that you or your loved one can live safely and comfortably with a care schedule that best suits your needs. Our clients’ needs are varied and range from personal care services to hospice care support.

Some of them need more care than others. We have a great deal of experience in conditions like Alzheimer’s disease, dementia, arthritis, Parkinson’s, diabetes, depression, and many more.

It’s important to know that we understand how difficult aging can be, and that we also know how important it is to find care that is not only competent, but compassionate.

If you are interested in learning more about our home care services, please call us at (phone #). We look forward to hearing from you so that we can understand your needs and share our portfolio of services with you. This may very well be one of the most important calls you will ever make!
Warm regards,

(Name)
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

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