When people think of construction they think of hard hats, rough shod men and women, and bright orange safety vests. But you and I know that construction is big business and you have to look and act professional when you are working with clients. But you would be surprised at how many busy contractors are running around with dirty jeans and t-shirts when they meet with clients who are in charge of writing big checks for their projects.
A construction sales letter is no different than you. As a matter of fact, it’s you multiplied and it’s just as important as your first personal meeting with a client. The first contact is the one that sets the tone for your business.
But you don’t want to be too professional and bore your potential clients. A good sales letter for a contractor or construction company will convey the benefits of working with you and what sets you apart from the competition.
There is a second, third, fourth and fifth component to a construction business letter. You have to mail to your prospects more than once. In fact, you need to contact them over and over again because they will forget about you weeks after you send each letter.
So send two or three follow up letters, postcards, and even a newsletter. Include a promo item in at least one of the letters so that they have something in the office or home to remind them of you days after they trash your letter.
Construction Sales Letter Example.
Recipients street address
City, State, Zip
My name is (Name), owner of (Name of Company). We are a highly-respected construction company well-known in the (location) area for our commitment to work excellence and exceptional customer service.
Whether it’s remodeling an existing property or building a house from scratch, we have the talent, the experience and the resources to get the job right – the first time.
I reaching out to you to ask whether you would be interested in learning more about what we do, how we do it, and what to expect as a customer.
Here’s What Other Clients Our Saying About Us:
Another Awesome Testimonial.
And One More Testimonial.
Although you may not be ready to start a project right now, it never hurts to know what your options are when the time comes.
I hope that we can schedule a time to meet at your convenience. I guarantee that it won’t be a sales pitch – rather a simple opportunity for us to get to know one another.
(Name of Company) specializes in custom home building, kitchen and bath remodeling, family room or bedroom additions, and tenant property upgrades. Our certified experts are able to reconfigure an entire footprint of a home – or even one room – so that it looks and feels brand new.
We have access to thousands of design ideas and products that you may never have seen before. No project is too small or too large for us to tackle. In addition, it’s important to know that we are Certified Green Building Professionals and are a Lead Safe EPA Certified Firm.
From planning and designing to execution, every project we touch has the earmark of quality and distinction. We are always eager to build new relationships and have a long list of satisfied customers who are willing to speak on our behalf.
Please call me at (phone #) or email me at (email address). I look forward to hearing from you and hope that we will have an opportunity to meet soon!
Name Of Construction Company
City, State ZIP
Website | Email
Phone | Fax
PS: For no obligation consultation and audit of your potential construction project please call 555-555-5555 anytime 24 hours.
This prospecting letter needs a little work and a little bit of formatting before it should be mailed, but it gives you a good starting point and something to model for your direct mail or email marketing.
The sales cycle for big and small construction jobs can be quite long. Studies show that it can take up to 17 contacts or more before a prospect makes a decision. And more than ever smart business men and women are not going for the lowest bid because they know from experience that you pay for what you get, in most cases. So if you can convey a professional attitude and combine it with your knowledge and you can keep up with your contacts system, you will start clobbering your competition.
For more tips and advice or to get your own custom letter contact me anytime. Or, do you need some promo item ideas? Let me know.