One new commercial account from a prospecting letter campaign will more than pay for itself.
To hedge your bets send more than one or two letters and follow up either on the phone or in person.
Sample Commercial Lending Letter #1:
As a respected commercial lender, (Name of Business) has developed many strong relationships with middle market business owners and executives in the (location) area.
With our help, they have been able to address challenges that threatened their business’ sustainability and growth while also taking advantage of opportunities that surfaced. This business agility is due to our commitment to shaping our financial solutions specifically to their needs.
I am reaching to you with the hope that you will allow me to schedule a complimentary visit so that I introduce myself, gain an understanding of your business needs, and present options that may be useful in achieving your financial goals.
Our services include (but are not limited to):
Revolving Lines of Credit to give your company flexible, convenient access to cash for business needs;
Term Loans to provide you with financial resources for expansion, added inventory, new equipment or whatever else could be helpful to your business growth; and Letters of Credit so that trading partners will have confidence in your ability to fulfill your financial obligations.
Please know that our terms and interest rates are exceptionally reasonable. I realize that you may be pressed for time during a busy work day, but I will be happy to schedule a time to meet you whenever and wherever it is most convenient for you. As always – your needs always come first.
This is how (Name of Company) builds relationships to last. If you are interested, please call me at (phone #) or email me at (email address). I look forward to hearing from you!
Follow Up Letter #2:
I am following up on a letter that I recently sent to introduce you to (Name of Business) and the lending services that we provide to middle market business owners and executives in the (location) area.
We have helped many businesses gain stability and achieve sustainable growth with our revolving lines of credit, term loans and letters of credit. They have credited their success to our ability to shape our services specifically to meet their needs and help them reach strategic goals. For example:
I would like to also mention that we have a team specifically dedicated to providing financing to companies that develop, own and operate commercial real estate. Our dedicated team has a depth of industry knowledge that is particularly helpful to real estate owners, investors and developers.
We provide credit for construction, acquisition, redevelopment and refinancing for all major property types of all sizes – including office, industrial, retail, multifamily, student housing and for-sale housing.
As I mentioned in my previous letter, I would love to schedule some time to meet you in person so that I can answer your questions and share information about our customized banking services in more detail.
I believe that you will be delighted to learn how flexible and comprehensive our commercial lending solutions are and how they can benefit your company’s financial needs.
Please call me at (phone #) or email me at (email address) to set up a meeting at your convenience. Our emphasis is on building trusting relationships that stand the test of time.
With (Name of Business) as your partner, you will feel secure that we will have your back – not just today or tomorrow – but for years to come.