Financial Planner Prospecting Letter Samples!

Below are two different types of financial planner planner prospecting letters.

The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients.

The second letter is a more aggress emotional direct response marketing lead generation letter.

Financial Planner Introduction Letter #1.

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Booking Letters For Bands!

Do you want to make money playing music for corporate events? You just might be able to get a few well paying clients if you put your marketing hat on and target businesses with a band booking letter.

First, identify large businesses or corporate event planners who have or are in charge of organizing large events.

You can do a search for corporate event planners and get their mailing address and email address. You can do the same search for large businesses within a 20-40 mile radius (for example) using mailing list tools like infousa.com.

Band Booking Letter Targeted Towards Business Owners!

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How To Write A Sales Letter!

There is no magic combination of words that will guarantee you’ll write a sales letter that produces a huge response. If someone tells you that they can guarantee you’ll get a flood of leads or profits with their ad copy then you should run for the hills as fast as you can because it’s nonsense.

To have the best chance of achieving a successful response rate from your sales letter you have to do more than just write ad copy well. Even the best sales letter ever written will fail miserably if it’s sent to the wrong people.

  • What do you think the response rate will be if you want to sell dog collars and you send your dog collar sales letter to a bunch of cat owners?
  • If you want to sell motorcycle insurance and most of your list is made up of people who don’t ride motorcycles you are probably not going to get a good response.
  • But, if you want to sell your real estate photography services to realestate agents and you send a well written sales letter to the top agents in your area, you may get a satisfactory or good response rate.

In other words make sure you do your research and target the correct audience. After you do this, then you can start writing your sales letter.

Write A Sales Letter That Sells!

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Autoresponder Letter Examples!

If you have an online presence of any sort, whether it be a content rich site, a small business, or ecommerce, you must to have an autresponder. If you don’t know what an autresponder is please read this article.

A good autoresponder will provide quality information on a regular and timed basis interspersed with a soft sell. A rule of thumb I use is for every 7 bits of quality information I will send a sales letter or link to one. Other marketers use a rule of thumb of 3 to 1. I am even seeing a 1 to 1 ratio, which is absurd in my opinion but they seem to be doing well.

Another option which I prefer, but it depends on the niche, is to combine quality information with a soft sell for lead generation.

Here Is A Sample Autoresponder Letter Sequence Using A Combination Of Quality Information and A Soft Sell!

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Email Marketing Letters!

Email marketing letters and email lead generation is an enormous subject. There are companies that do multi day training seminars for thousands of dollars to cover the email marketing basics.

I am going to cover some of the bare bone basics and provide examples to make it even easier to understand  Sometimes that’s all you need to boost your sales in the short run.

You may find that I breeze over some areas that you don’t understand or wish you had more information to understand it more thoroughly, so you can post a comment below and I’ll do my best to respond.

The first thing you need to do is build your email list. You want to get customers, clients, and prospective customers and clients to gladly provide you with their name and email address (or all of their contact information) so you can send them offers and quality information.

How Do You Get Their Email Address? You ask for it!

You’ll get the most email addresses from two places: Continue reading Email Marketing Letters!

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