Commercial Lender Prospecting Letters!

One new commercial account from a prospecting letter campaign will more than pay for itself.

To hedge your bets send more than one or two letters and follow up either on the phone or in person.

Sample Commercial Lending Letter #1:

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Day Care Letter!

There are quite a few day care facilities but it’s hard to find a good one. And by good I mean a safe, clean, nurturing day care environment. However, there is a lot of competition in certain parts of the country or city you live in.

But what most day care providers are doing in terms of marketing their business is using word of mouth, social media, and setting up a website. All of these are important parts of your overall marketing strategy but there is a lot more you can do.

For example, you can use direct mail and email marketing.

Sample Day Care Letter Of Introduction To Parents!

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Mortgage Broker Letter To Homeowners!

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.

As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.

Mortgage Broker Introduction Letter #1:

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Personal Trainer Sales Letter!

Aside from using a personal trainer sales letter on your website and marketing yourself online you should consider another underrated medium; direct mail. Very few people are using it and when they do they are not using it well.

There are numerous list companies that can generate a mailing list of people simply based off of gender, age, and income. But other more refined lists are available as well, depending on your area.

For example you can get a list of people who own a treadmill, a mountain bike, or subscribe to a womens or mens health magazine. You can even get lists of people who bought a fitness product or weight loss product online or from an informercial.

Imagine if you bought a list of people who purchased an ab machine. You can craft a sales letter just for them.

Below this sample letter are more tips for personal trainers.

Personal Trainer Sales Sample!

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Seasonal Email Letter Campaigns For Retail Marketing!

Let’s discus how to use seasonal email letter campaigns to build demand for your retail sale or event.

A sequence of email marketing letters can work like gang busters. But they will work even better if you combine them with direct mail and text message marketing.

What we did successfully in our business for years was send out at least one postcard or a sales letter  (usually a sequence of two and three) to our clients informing them of a sale we were having. Every sales was themed around a season, holiday, or an event.

We sent out a sequence of 4 email marketing letters in addition to a postcard or direct mail sales letter. Everything was timed to hit all of our customers starting two or three weeks out. We sent up to five emails which where spread anywhere from 3-7 days apart.  The final email was always sent on the day of the sale or event.

We also included a text message marketing sequence as well. This way we hit every customer or client on our list up to three different ways at different times and days. This is important because you never know which type of contact is the one that is going to drive your customers to your sale.

Seasonal Email Marketing Sequence Example: Easter!

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Pizza Restaurant Sales Letter!

A well crafted laser targeted restaurant sales letter is one of many ways to get new customers in the door to your restaurant or deli.

Here are two examples of letters you can model for your business. The first letter is for a pizza shop owner and the second one is for a deli or any restaurant that serves lunch.

By the way, just because each letter is written for specific type of restaurant it does not mean that you can’t model them for your business.

Pizza Restaurant Sales Letter.

Date

Recipients Name
Recipients Address

Dear Name,

There’s nothing like a fresh, hot pizza! When you or your family crave a delicious slice of pizza with homemade crust and sauce and all your favorite toppings, we are right around the corner.

At (Name of Pizzeria), we know that feeling – your stomach is making that rumbling sound; your mouth is watering; and there is no way that you’re going to cook tonight, right? Continue reading Pizza Restaurant Sales Letter!

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Financial Planner Prospecting Letter Samples!

Below are two different types of financial planner planner prospecting letters.

The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients.

The second letter is a more aggress emotional direct response marketing lead generation letter.

Financial Planner Introduction Letter #1.

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Booking Letters For Bands!

Do you want to make money playing music for corporate events? You just might be able to get a few well paying clients if you put your marketing hat on and target businesses with a band booking letter.

First, identify large businesses or corporate event planners who have or are in charge of organizing large events.

You can do a search for corporate event planners and get their mailing address and email address. You can do the same search for large businesses within a 20-40 mile radius (for example) using mailing list tools like infousa.com.

Band Booking Letter Targeted Towards Business Owners!

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How To Write A Sales Letter!

There is no magic combination of words that will guarantee you’ll write a sales letter that produces a huge response. If someone tells you that they can guarantee you’ll get a flood of leads or profits with their ad copy then you should run for the hills as fast as you can because it’s nonsense.

To have the best chance of achieving a successful response rate from your sales letter you have to do more than just write ad copy well. Even the best sales letter ever written will fail miserably if it’s sent to the wrong people.

  • What do you think the response rate will be if you want to sell dog collars and you send your dog collar sales letter to a bunch of cat owners?
  • If you want to sell motorcycle insurance and most of your list is made up of people who don’t ride motorcycles you are probably not going to get a good response.
  • But, if you want to sell your real estate photography services to realestate agents and you send a well written sales letter to the top agents in your area, you may get a satisfactory or good response rate.

In other words make sure you do your research and target the correct audience. After you do this, then you can start writing your sales letter.

Write A Sales Letter That Sells!

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Autoresponder Letter Examples!

If you have an online presence of any sort, whether it be a content rich site, a small business, or ecommerce, you must to have an autresponder. If you don’t know what an autresponder is please read this article.

A good autoresponder will provide quality information on a regular and timed basis interspersed with a soft sell. A rule of thumb I use is for every 7 bits of quality information I will send a sales letter or link to one. Other marketers use a rule of thumb of 3 to 1. I am even seeing a 1 to 1 ratio, which is absurd in my opinion but they seem to be doing well.

Another option which I prefer, but it depends on the niche, is to combine quality information with a soft sell for lead generation.

Here Is A Sample Autoresponder Letter Sequence Using A Combination Of Quality Information and A Soft Sell!

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