The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area.
Important: I recommend a two letter sequence prior to sending them as described on this website.
They also use a unique ‘Grabber’ that attracts attention and gets your sales letter read. In this case I am using a million dollar bill. You can use any ‘Grabber’ you like in your prospecting letters but make sure it ties in with what you are offering in your letter.
When it comes to effective prospecting letters you have keep one thing in mind. What is it that your prospective clients want and need. And that is it. If you stray from this in your marketing and prospecting efforts, you will lose your clients forever.
The basics letter sequence I learned over 15 years ago was a technique that Dan Kennedy taught me, and it still works to this day. However, there are a few new twists you can use to make them even more effective.
One of these twists is to include a lead generation website, and your social medial profiles in your letters. This was you show that you are on the cutting edge, and that they can find or contact you other than just through the letters.
Some would say that you should not put these extra ‘twists’ in your letters, and ultimately it comes down to testing.
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The First Step To Generating Interested Prospects and Qualified Leads: