Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader.
Read this about lumpy mail grabbers that help you increase your response rates.
Health insurance sales letter example for better prospecting and lead generation:
As you can see I have attached a nice crisp $1,000,000.00 Bill to the top of this letter. Why have I done this? There are really two reasons:
1. I have something very important to tell you and I needed some way of grabbing your attention.
2. And second, since I specialize in helping Circle Lake businesses save thousands in employee benefits and other financial expenses, I thought this “Eye Catcher”
was especially appropriate.
In the last few weeks you’ve received two letters from me. I explained that I help businesses in the Circle Lake area save exceptional sums of money in needless employee benefit expenses. Continue reading Health Insurance Sales Letter!
The following two real estate prospecting letters will help you generate real estate leads in your local area.
Important: these real estate marketing letters may work as is, but I recommend a two letter sequence prior to sending them as described on this website.
Secondly, they also use a unique ‘Grabber’ that attracts attention and gets your sales letter read. In this case I am using a million dollar bill. You can use any ‘Grabber’ you like in your prospecting letters but make sure it ties in with what you are offering in your letter.
When it comes to effective prospecting letters you have keep one thing in mind. What is it that your prospective clients want and need. And that is it. If you stray from this in your marketing and prospecting efforts, you will lose your clients forever.
The basics letter sequence I learned over 15 years ago was a technique that Dan Kennedy taught me, and it still works to this day. However, there are a few new twists you can use to make them even more effective.
One of these twists is to include a lead generation website, and your social medial profiles in your letters. This was you show that you are on the cutting edge, and that they can find or contact you other than just through the letters.
Some would say that you should not put these extra ‘twists’ in your letters, and ultimately it comes down to testing.
To get more prospecting tips and tricks sent to your email address get our mini course or navigate through this site, and I am sure you’ll find some helpful information.
However, we are constantly updating our prospecting letters and lead generation techniques so it’s a good idea to get on our list. You can get on our list by subscribing to our mini course.
The First Step To Generating Interested Prospects and Qualified Leads: