Business Follow Up Prospecting Letter

Hand ShakeA follow up letter is something that can be over-thought, because usually the writer of the letter really wants all the main selling points to be summarized in the letter so that you can close the deal in the letter. Which almost never happens.

So keep it simple when you write your follow up letter after an appointment.

Here is an example of a sample follow up in regards to a business meeting a phone system representative had with a prospective client recently: Continue reading Business Follow Up Prospecting Letter

Please follow and like us:

The Dollar Bill Letter!

The original one dollar bill marketing letter was written by Robert Collier, and in his must read (and study like a maniac over and over) he claims that he got a 90% return rate for a charity sales letter.

Since that time a handful of marketers copied his idea to market local businesses, and products and services of all kinds.

The most recent examples I’ve seen using a dollar bill sales letter is for selling local webmaster services, carpet cleaning, financial planning, and now construction. I even saw a book at a local bookstore enclosing a dollar bill in the cover of their book which was about how to fold a dollar bill into all kinds of cool things (Origami).

I am sure there are dozens of other industries using it as well.

A Sample One Dollar Bill Marketing Letter For A Contractor or Construction Company: Continue reading The Dollar Bill Letter!

Please follow and like us:

Sales Letter Examples and A Case Study!

In this article I am going to reveal some sales letter examples in a case study format. Mostly you are just interested in seeing the letters but it would benefit you do know the back story to these letters.

Years ago, one of my customers, Tom Roberson, actually followed the directions I laid out for him in terms of targeting small business owners in his local area, and he got at least a 20% appointment ratio with  after one follow up call (I say, ‘he actually followed my directions’ because getting clients and customers to actually follow directions is a massive challenge, which is why I rarely take clients on anymore). Some of them even called him first!

Although he was selling group legal expense plans, who cares! Any sales letter that works can easily be adapted to fit into what you want to sell.

This is the Ultimate Example of how to write a series of sales letters to get maximum results. The sales letters I wrote used “grabbers”, headlines, and a combination of a headline with grabbers. Plus, the copy really focuses on the benefits without revealing too much.

direct mail letter

It took many hours to write these sales letter examples. I agonized over the copy. And when I finally finished I came to the conclusion that when it was all said and done, I would charge a client at least $10,000 plus royalties to write them. But, now you can model them for your business, or use them as an exercise in writing ad copy.

This sales letter example is not just one letter for you to read and wonder about. I am very much opposed to sending one letter because if you think about the psychology of marketing, getting someone who doesn’t know you from Adam to do business with you from one measly letter is a huge waste of time and money (and is also the number one reason most people say, ‘Direct Mail Doesn’t Work’).

In this case study I used a sequence of not one, not two, and not three, but a sequence of 4 letters! That’s how you do folks.

I digress. So I used, once again, Million Dollar Bills on the first letter this time (in some of the sales letter examples on this site I use the Million Dollar ‘Grabber’ on the third letter in the sequence).

Side Bar: Keep in mind I used 5-7 Million Dollar Bills attached with two jumbo golden plated paperclips which looks awesome! Continue reading Sales Letter Examples and A Case Study!

Digiprove sealCopyright secured by Digiprove © 2017
Please follow and like us:

Business To Business Marketing Letter Sequence!

Here is a business to business marketing letter sequence for you to model…

Attention: This letter sequence is missing something very important on the first two letters. A picture of yourself with a short interesting caption, aligned to the left hand side of the headline. The reason it is not shown here is because I can’t format the text.

However, I will get images of the letters up shortly so be sure you are on my list or you subscribe to my feed for notification (as well as other killer marketing tips and advice your competitors don’t want you to know)…

Here is an example of a nice picture with an interesting caption:

business woman at desk smiling

Please follow and like us:

Financial Advisor Letter Example

The following financial advisor letter example be modeled for financial planning, estate planning, or retirement planning.

There is another example of a financial services letter here (bottom of page). It might even be better than this one, but you be the judge. Secondly, it uses a different type of ‘grabber’ so you should check it out anyway.

Here Is A Financial Advisor Marketing Letter System Example.

Letter #1:

Dear (NAME),

In today’s environment of an uncertain economy, we all face money-related issues. We may feel overwhelmed as we study the numerous choices available to us and try to navigate the complexities of managing our personal finances.

Many of us are approaching retirement, and we want to make sure that we have enough resources to support us in this new life stage. We also want to structure our investments and savings so that our families will benefit from our financial decisions for years to come.

If you find that you are among the many individuals who are struggling to make informed financial decisions, this may be just the right time to reach out for professional advice.

(COMPANY NAME’s) team of certified financial planners can help you make strategic decisions as you map out your financial future. We will work closely with you to understand your unique needs and overall goals and then counsel you in ways to secure your financial well being.

Professional financial advice is no longer just for the wealthy. All individuals and families can benefit from our help. Our mission is to save you time and present you with options that are clear and that make sense to you.

We would appreciate discussing our services with you personally. Please give us a call so that we can schedule a time that is most convenient to you. Or, perhaps we can reach out to you once you have had time to give this opportunity your consideration.

Sincerely,

Financial Advisor Letter #2

Dear (NAME),

Several weeks ago I reached out to you with an invitation to consider our financial planning services. I hope that you have had time to reflect on your current needs and have decided to take the next step in managing your finances.

As I mentioned earlier, (COMPANY NAME) has created a team of certified financial planners who are experts in the field. They respect their customers’ unique personal goals and are eager to help them find ways to ensure financial peace of mind.

Financial decisions affect every individual at every stage of life. Faced with the many choices involved in managing money-related issues, you do not need to feel overwhelmed. It is our mission to simplify the choices and provide you with our best counsel. We also recognize and respect that you are ultimately in charge of your financial decisions, which is the way it should be. Because this means having the right information at your disposal, allow us to provide you with options that are best suited for your unique needs.

Whether you would like to structure your financial investments more strategically, plan for your retirement, update your will, establish a trust fund or if you need information about any other aspect of financial planning, place your trust in our team. We will not disappoint you!

Sincerely,

Name

Here is a better financial advisor letter for marketing because it uses a ‘Grabber’ to ‘Grab’ the attention of your prospect (you can use any type of Grabber we are partial to the million dollar bill. For examples of other attention ‘grabbers’ read this):

 million dollar bill

Dear Name,

As you can see I’ve attached a Million Dollar Bill to the top of this letter. Why have I done this? Actually there are two
reasons…

#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.

#2: Since I help people (name of benefit) instantly increase their net worth by as much as $1,000,000.00 and save at least an additional $5,000 in taxes this year, I thought these Million Dollar Bills were an especially appropriate eye-catcher.

My name is John Sample, and my FREE Wealth Accumulation Analysis has helped many of my clients significantly increase their net worth without spending a dime of their hard earned money. Often by as much as a Million Dollars or more!

Here’s What My Clients Have To Say:

Testimonial.

Testimonial.

Testimonial.

My Personal Guarantee:

Give me 20 minutes of your time, and I will show you how you can increase your net worth by at least $100,000 (probably more!) without any out of pocket expense, or I will gladly pay you or your favorite charity $50 no questions asked.

Call 555-555-5555 anytime between the hours of 8am – 6pm Monday through Friday to schedule your FREE Wealth Accumulation Analysis, or use the return reply card that’s enclosed.

Sincerely,
John Sample

PS: Schedule your FREE Wealth Accumulation Analysis by (date) and I will deliver a FREE Report called, “Wealth Building Secrets Most Stock Brokers Don’t Know About!”

 

 

Digiprove sealCopyright secured by Digiprove © 2017
Please follow and like us:

Health Insurance Sales Letter!

Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader.

Read this about lumpy mail grabbers that help you increase your response rates.

Health insurance sales letter example for better prospecting and lead generation:

million dollar bill

Dear Name,

As you can see I have attached a nice crisp $1,000,000.00 Bill to the top of this letter. Why have I done this? There are really two reasons:

1. I have something very important to tell you and I needed some way of grabbing your attention.

2. And second, since I specialize in helping Circle Lake businesses save thousands in employee benefits and other financial expenses, I thought this “Eye Catcher”
was especially appropriate.

In the last few weeks you’ve received two letters from me. I explained that I help businesses in the Circle Lake area save exceptional sums of money in needless employee benefit expenses. Continue reading Health Insurance Sales Letter!

Please follow and like us:

Business Opportunity Letter

The following free business opportunity lead generation or prospecting letter can be modeled for just about any business opportunity.

As with many of the marketing letters on this site we are using the million dollar bill to grab the attention of the prospect. But you don’t have to use it. It works, but there are many other grabbers you can use (also known as ‘Lumpy Mail’). Read this for details on using grabbers and a marketing letters system for more details.

Also, keep in mind this letter needs more formatting…just bolding and typesetting etc.

Why Have I Attached These Genuine Looking Million Dollar Bill(s) To This Letter?

million dollar bill

Dear Fellow Entrepreneur,

The Million Dollar Bill you see can’t be redeemed at any bank. But hold on to it (them) because you may be able to turn it into the real thing… Continue reading Business Opportunity Letter

Please follow and like us:

Free Mortgage Sales Letter!

The following mortgage sales letter shown below is a hard hitting emotional direct response style letter. It could use a little touching up. It’s a model for a mortgage direct mail sales letter.

It uses a ‘Grabber’ on the top of the letter which forces people who open the envelope to read the entire letter, or at least give it a good look over.

Also I recommend using a two letter sequence prior to mailing this letter. For more information on grabber letters and lumpy mail sales letters watch this really good video.

Free Mortgage Sales Letter #1:

million dollar bill

Dear Name,

As you can see I’ve attached a Million Dollar Bill to the top of this letter. Why have I done this? Actually there are two reasons…

#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.

#2: Since I help people save thousands of dollars on their mortgage I thought these Million Dollar Bills were an especially appropriate eye-catcher. Continue reading Free Mortgage Sales Letter!

Please follow and like us:

Free Real Estate Prospecting Letters!

The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area.

Important: I recommend a two letter sequence prior to sending them as described on this website.

They also use a unique ‘Grabber’ that attracts attention and gets your sales letter read. In this case I am using a million dollar bill. You can use any ‘Grabber’ you like in your prospecting letters but make sure it ties in with what you are offering in your letter.

Read this prospecting and sales letter guide for more information on using ‘Grabbers’ or ‘Lumpy Mail’ (it’s really good), and then come back here.

There are many more letters for realtors on this site. Please use the search box (lower left on the navigation bar) or begin with this example.

Realtor Prospecting Letter #1: Targeting Home Owners.

million dollar bill

Dear Name,

As you can see I’ve attached a genuine looking Million Dollar Bill to the top of this letter. Why have I done this?

Actually there are two reasons… Continue reading Free Real Estate Prospecting Letters!

Digiprove sealCopyright secured by Digiprove © 2017
Please follow and like us: