Carpet Cleaner Marketing Letter

There’s a lot of competition in the carpet cleaner niche. And you know that you have to have good carpet cleaning marketing to get the attention of a prospect who wants or is in need of a cleaning.

It’s not about your equipment, and whether you have the best truck mount or eco-friendly treatments.

It’s about getting the attention of your prospect, getting the to make a call, setting the appointment, closing the sale, and then…and here’s where 99% of carpet cleaners fail…follow up! That’s a whole other subject but here’s what you need to know…

Yes, that’s right. You have to follow up with all of your clients and prospects at least once per month. If you do this you will have more success than you thought possible.

And you don’t even have to do it well.

It helps a great deal to do your marketing well, but even if you suck at writing ad copy or letters, and you just ‘do it’ you’ll have much more success than you are having now.

With that said here is a sample generic carpet cleaner marketing letter you can model. What’s missing is the personalization, a headline, your picture, and a PS. All of these things are important. If you need assistance with it, let me know 🙂

Sample Carpeting Cleaning Marketing Letter:

Dear Name,

If you have an active household, most likely your carpeting gets a lot of traffic. Daily household use, weekend entertaining, pets, children…are all signs of a happy, bustling home, but without taking care of your floor coverings, your home will soon lose its fresh appearance.

Weekly vacuuming is great, but only professional cleaning can remove the stains and particles that cause premature aging. Only professional cleaning can restore a carpet to its original loveliness.

We know that you have many choices when it comes to selecting a professional carpet cleaning service and that you expect the best. (Name of Company) will not settle for anything less than perfection. Serving the (name of area), we use advanced cleaning technology and products that are not only highly effective but are also green and eco-sensitive.

Our professional certified technicians treat each job with customized care. They know that there are many different kinds of fibers and many different types of soil and stains, and they know how to treat them all. With our 100% guaranteed satisfaction policy, you can feel confident that your carpets will be handled with care.

In addition to advanced technology and eco-sensitive products and methods, we offer:

  • Optional same day service
  • Less than a two-hour drying time
  • A dry foam extraction method that uses no steam, resulting in mildew-free results
  • Stain removal
  • 30-day satisfaction guarantee
  • Products that are safe for children and pets
  • Experienced, certified professionals

Don’t let your carpets detract from the appearance of your home. Call (Name of Company) today at (phone #) for a complimentary consultation. Your satisfaction is the benchmark of our success!

Sincerely,
Your Name

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Thank You Sales Letter Examples!

Thank You sales letters are very effective. We use them daily in our salon and spa business, and in our email internet marketing endeavors with great success.

There are many ways to write a thank you letter. But it all depends upon your objective:

  • Do you want your current client or prospect to come back and buy something right away?
  • Do you want your client to refer someone to your business or website?
  • Do you want to build more rapport with your client?

In our brick and mortar business our goals is to build rapport and get our clients to come back and buy something.

First we send a thank you letter that expresses our true ‘thankfulness’ that they chose us for their needs. Then, we give them a special gift in the form of a special coupon just for them.

This letter is effective because it:

  1. Gives our clients a ‘Wow’ factor, because they never get a thank you letter or card from any local businesses. This builds instant rapport which is a very powerful force in any business.
  2. They come back and spend more with us.
  3. They refer us to their friends.

You should use a thank you sales letter in your business right away.

Side Bar: If you want a thank you email letter let us know get this low cost but powerful ebook on Amazon now.

Thank You Letter Examples For Small Business:

Dear (Name),

At (name of store), our customers are our highest priority. We know that you have many choices when it comes to selecting a retail store for your clothing needs. As one of our new clients, we hope that your recent experience in our store was a pleasant one.

Our inventory has been developed with women like you in mind. We understand that your life is demanding and that sometimes your responsibilities and daily schedules are complex. You may be a career professional, a graduate student or a stay-at-home mom. Or you may play multiple roles like thousands of other women.

What you wear every day is a statement about you. It is a reflection of your personality, your discriminating taste, and your life-style choices. Our buyers are sensitive to this, and our inventory includes a wide variety of clothing that is fashionable, comfortable and functional.

By selecting clothing from our store, you can be confident that you look “right” wherever you are and whatever you do.
Too often, thank you gestures are missing in day-to-day interactions.

Because your patronage is important to us, we are extending a special “thank you” gift to you. We are pleased to offer you a (dollar amount) discount off of any merchandise that you purchase at your next visit to (name of store). This discount expires on (date), so don’t delay! Our inventory is changing every day, often in advance of seasonal changes.

Thank you again for your patronage!
Sincerely,
Name

Car Salesman Thank You Letter:

Dear (Name),

Purchasing an automobile is an important decision. Today, a car is more than just a means of transportation. We no longer live in the small-town environment of years past.

Our lives are much more complicated, and we spend many hours in our cars, commuting to work, running errands, and transporting our children (and ourselves) to and from activities. We expect our cars to be comfortable, safe, and reliable. We also want them to look great and reflect our values and personalities. But most of all, in today’s economy, we look for affordability.

At (Name of company), we understand the importance of satisfying each customer’s unique taste, needs and budget requirements. Although there are many competing automobile dealerships in the area, you recently chose a vehicle from our inventory…and we are grateful.

We hope that the experience was a pleasant one and that you will enjoy your car for many years. Please know that our customer service does not end with the sales. If you have any questions or concerns, don’t hesitate to call us at (phone #) or email us at (email address).

As a final note, our reputation is dependent on satisfied customers like you. With that in mind, we have enclosed a few of our business cards. There may be an occasion that a friend, family member or business colleague is currently (or soon will be) in the market for a new car, and we would appreciate your “spreading the word” about us.

Again, (Company name) thanks you for your patronage and trusts that we will be able to continue serving you in the future!

Sincerely,
Your Name

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Furniture Store Sales Letter Example!

Below is a sales letter that a furniture store could use to sell it’s reclaimed wood furniture, or you could simply edit it to sell regular furniture (if you want the actual sales letter please let us know). Notice how we use ‘Reason Why’ copywriting: Continue reading Furniture Store Sales Letter Example!

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The Million Dollar Bill Sales Letter!

Many moons ago, Robert Collier created the first dollar bill letter. And he used it during the 1920’s! Yes, that’s right. During the 1920’s he attached a dollar bill to thousands for sales letters which were marketing a non-profit organization.

In the 1920’s, a dollar was worth a little more then $11. So including printing and postage he spent, in today’s dollars approximately $11.50 per letter.

Astounding. But he got a 90% response rate so it was a massive success.
Read more about Robert Collier here.

Today, using a dollar bill on a letters is still expensive, especially since response rates just aren’t as good as they were centuries ago…

Click here for an example of a ‘Million Dollar Bill Real Estate Prospecting Letter’.

So, what do you do? How do you increase response rates to your sales letters without spending a fortune? The answer is to use high impact ‘grabbers’ like a million dollar bill! Continue reading The Million Dollar Bill Sales Letter!

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Trade Show Follow Up Letter Sample

tradeshow passTrade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales.

One of the tools you’ll need is a trade show follow up letter with prospects you met and gathered contact information from.

I’ll leave all the details on how to properly generate qualified leads for a later date. But for now I want to show you a sample follow up letter for a salon and spa tradeshow. Keep in mind that you can model this letter for any industry. And also keep in mind that you should have a sequenced follow up. Don’t just send one letter. Use a sequence of letters and postcards (and phone and email followup as well) until they buy.

Trade Show Thank You Follow Up Letter Example! Continue reading Trade Show Follow Up Letter Sample

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Business Follow Up Prospecting Letter

Hand ShakeA follow up letter is something that can be over-thought, because usually the writer of the letter really wants all the main selling points to be summarized in the letter so that you can close the deal in the letter. Which almost never happens.

So keep it simple when you write your follow up letter after an appointment.

Here is an example of a sample follow up in regards to a business meeting a phone system representative had with a prospective client recently: Continue reading Business Follow Up Prospecting Letter

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The Dollar Bill Letter!

The original one dollar bill marketing letter was written by Robert Collier, and in his must read (and study like a maniac over and over) he claims that he got a 90% return rate for a charity sales letter.

Since that time a handful of marketers copied his idea to market local businesses, and products and services of all kinds.

The most recent examples I’ve seen using a dollar bill sales letter is for selling local webmaster services, carpet cleaning, financial planning, and now construction. I even saw a book at a local bookstore enclosing a dollar bill in the cover of their book which was about how to fold a dollar bill into all kinds of cool things (Origami).

I am sure there are dozens of other industries using it as well.

A Sample One Dollar Bill Marketing Letter For A Contractor or Construction Company: Continue reading The Dollar Bill Letter!

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Sales Letter Examples and A Case Study!

In this article I am going to reveal some sales letter examples in a case study format. Mostly you are just interested in seeing the letters but it would benefit you do know the back story to these letters.

Years ago, one of my customers, Tom Roberson, actually followed the directions I laid out for him in terms of targeting small business owners in his local area, and he got at least a 20% appointment ratio with  after one follow up call (I say, ‘he actually followed my directions’ because getting clients and customers to actually follow directions is a massive challenge, which is why I rarely take clients on anymore). Some of them even called him first!

Although he was selling group legal expense plans, who cares! Any sales letter that works can easily be adapted to fit into what you want to sell.

This is the Ultimate Example of how to write a series of sales letters to get maximum results. The sales letters I wrote used “grabbers”, headlines, and a combination of a headline with grabbers. Plus, the copy really focuses on the benefits without revealing too much.

direct mail letter

It took many hours to write these sales letter examples. I agonized over the copy. And when I finally finished I came to the conclusion that when it was all said and done, I would charge a client at least $10,000 plus royalties to write them. But, now you can model them for your business, or use them as an exercise in writing ad copy.

This sales letter example is not just one letter for you to read and wonder about. I am very much opposed to sending one letter because if you think about the psychology of marketing, getting someone who doesn’t know you from Adam to do business with you from one measly letter is a huge waste of time and money (and is also the number one reason most people say, ‘Direct Mail Doesn’t Work’).

In this case study I used a sequence of not one, not two, and not three, but a sequence of 4 letters! That’s how you do folks.

I digress. So I used, once again, Million Dollar Bills on the first letter this time (in some of the sales letter examples on this site I use the Million Dollar ‘Grabber’ on the third letter in the sequence).

Side Bar: Keep in mind I used 5-7 Million Dollar Bills attached with two jumbo golden plated paperclips which looks awesome! Continue reading Sales Letter Examples and A Case Study!

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Business To Business Marketing Letter Sequence!

Here is a business to business marketing letter sequence for you to model…

Attention: This letter sequence is missing something very important on the first two letters. A picture of yourself with a short interesting caption, aligned to the left hand side of the headline. The reason it is not shown here is because I can’t format the text.

However, I will get images of the letters up shortly so be sure you are on my list or you subscribe to my feed for notification (as well as other killer marketing tips and advice your competitors don’t want you to know)…

Here is an example of a nice picture with an interesting caption:

business woman at desk smiling

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