There’s a lot of competition in the carpet cleaner niche. And you know that you have to have good carpet cleaning marketing to get the attention of a prospect who wants or is in need of a cleaning.
It’s not about your equipment, and whether you have the best truck mount or eco-friendly treatments.
It’s about getting the attention of your prospect, getting the to make a call, setting the appointment, closing the sale, and then…and here’s where 99% of carpet cleaners fail…follow up! That’s a whole other subject but here’s what you need to know…
Yes, that’s right. You have to follow up with all of your clients and prospects at least once per month. If you do this you will have more success than you thought possible.
And you don’t even have to do it well.
It helps a great deal to do your marketing well, but even if you suck at writing ad copy or letters, and you just ‘do it’ you’ll have much more success than you are having now.
With that said here is a sample generic carpet cleaner marketing letter you can model. What’s missing is the personalization, a headline, your picture, and a PS. All of these things are important. If you need assistance with it, let me know 🙂
Sample Carpeting Cleaning Marketing Letter:
If you have an active household, most likely your carpeting gets a lot of traffic. Daily household use, weekend entertaining, pets, children…are all signs of a happy, bustling home, but without taking care of your floor coverings, your home will soon lose its fresh appearance.
Weekly vacuuming is great, but only professional cleaning can remove the stains and particles that cause premature aging. Only professional cleaning can restore a carpet to its original loveliness.
We know that you have many choices when it comes to selecting a professional carpet cleaning service and that you expect the best. (Name of Company) will not settle for anything less than perfection. Serving the (name of area), we use advanced cleaning technology and products that are not only highly effective but are also green and eco-sensitive.
Our professional certified technicians treat each job with customized care. They know that there are many different kinds of fibers and many different types of soil and stains, and they know how to treat them all. With our 100% guaranteed satisfaction policy, you can feel confident that your carpets will be handled with care.
In addition to advanced technology and eco-sensitive products and methods, we offer:
- Optional same day service
- Less than a two-hour drying time
- A dry foam extraction method that uses no steam, resulting in mildew-free results
- Stain removal
- 30-day satisfaction guarantee
- Products that are safe for children and pets
- Experienced, certified professionals
Don’t let your carpets detract from the appearance of your home. Call (Name of Company) today at (phone #) for a complimentary consultation. Your satisfaction is the benchmark of our success!