If you found this page on marketing letters before reading this article on cold calling, it may be a good idea to start there first…
One of THE most effective methods for getting prospects interested in your products and services via direct mail marketing letters is to offer a FREE Marketing Audit (or something similar) in the area of your expertise.
The marketing letters and lead generation systems that I am going to show you are loosely based upon this concept.
What is an Audit?
That’s really up to you, but ultimately it’s a method by which you gather information from your prospects so that you can match the right product or service for their needs and wants.
I am sure every time you meet with a customer and analyze their needs to give them a quote you ask them questions to qualify them, right? Write all these questions down, and create a simple survey (you may already have one that you or your company has for your appointments). And now you have your audit.
The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area.
Important: I recommend a two letter sequence prior to sending them as described on this website.
They also use a unique ‘Grabber’ that attracts attention and gets your sales letter read. In this case I am using a million dollar bill. You can use any ‘Grabber’ you like in your prospecting letters but make sure it ties in with what you are offering in your letter.
Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects!
One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down and dropping elephants, try this killer prospecting secret I learned over 11 years ago…
There is a common theme in the business world when it comes to marketing letters and prospecting…
“Cold Calling is a cost effective way to get new business.”
It’s cost effective in the short run, and it can be lucrative…if you’re lucky.