Commercial Lender Prospecting Letters!

One new commercial account from a prospecting letter campaign will more than pay for itself.

To hedge your bets send more than one or two letters and follow up either on the phone or in person.

Sample Commercial Lending Letter #1:

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Vacant Home Prospecting Letters!

Have you seen vacant homes in your real estate prospecting area? What about unattended vacant lots or land? These are all potential prospects and many agents are either to lazy to send letters to the owners of these properties or they don’t know how to get in touch with them.

The good news is it’s easy to find the names and addresses of these properties using the MLS, or your local county clerks records. The other option is to pay for a list service that specializes in these types of leads.

After you get the cold lead (address and contact information), send a series of letters. I personally like the first one here but there are two more you can model of your campaign. Continue reading Vacant Home Prospecting Letters!

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Realtor Referral Request Letter!

Referrals are the lifeblood of any real estate agents career. Without them you will always be spending time chasing a new client.

Sometimes you need to poke your current clients with a letter to remind them that you are there to help them or anyone of their friends or family that you can help them find property, a home, or even relocate.

Referral Request Letter Sample For Real Estate Agents.

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Day Care Letter!

There are quite a few day care facilities but it’s hard to find a good one. And by good I mean a safe, clean, nurturing day care environment. However, there is a lot of competition in certain parts of the country or city you live in.

But what most day care providers are doing in terms of marketing their business is using word of mouth, social media, and setting up a website. All of these are important parts of your overall marketing strategy but there is a lot more you can do.

For example, you can use direct mail and email marketing.

Sample Day Care Letter Of Introduction To Parents!

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Construction Company Sales Letter!

When people think of construction they think of hard hats, rough shod men and women, and bright orange safety vests. But you and I know that construction is big business and you have to look and act professional when you are working with clients. But you would be surprised at how many busy contractors are running around with dirty jeans and t-shirts when they meet with clients who are in charge of writing big checks for their projects.

A construction sales letter is no different than you. As a matter of fact, it’s you multiplied and it’s just as important as your first personal meeting with a client. The first contact is the one that sets the tone for your business.

But you don’t want to be too professional and bore your potential clients. A good sales letter for a contractor or construction company will convey the benefits of working with you and what sets you apart from the competition.

There is a second, third, fourth and fifth component to a construction business letter. You have to mail to your prospects more than once. In fact, you need to contact them over and over again because they will forget about you weeks after you send each letter.

So send two or three follow up letters, postcards, and even a newsletter. Include a promo item in at least one of the letters so that they have something in the office or home to remind them of you days after they trash your letter.

Construction Sales Letter Example.

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Mortgage Broker Letter To Homeowners!

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.

As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.

Mortgage Broker Introduction Letter #1:

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For Sale By Owner Prospecting Letter!

Homeowners who try to sell their homes by themselves often discover how difficult and risky the task can be.

Many of these for sale by owner (fsbo) homes are listed for one of several reasons. The main reason is usually because the owner does not want to pay the commissions to agents. It can add up.

But what they may not have considered is the fact that a real estate agent can usually get a house sold faster and for a larger amount than someone who is not an experienced agent.

Plus, there is quite a bit of risk, legally speaking. I am not a lawyer but I do know that it’s much better to have a large real estate company backing up the legal issues that can and will arise.

I know I am preaching to the quire so I’ll get down to prospecting fsbo’s with a letter system.

One of the key factors in getting your for sale by owner prospecting letter to work is to be consistent with your follow up. You can’t expect someone who has listed their property for sale to suddenly have a change of heart and call you right when they get your fsbo sales letter.

So you have to mail consistently for several months, even for a year to two. That’s why I am a big fan of print newsletters because they are engaging, helpful, and they keep your name in front of your prospect every month.

I digress. Send a series of two or three for fsbo letters and then follow up every month preferably a newsletter, or a series of postcards and letters thereafter.

It takes time for an owner to realize they need professional help and you have to be there when that change of heart occurs.

For Sale By Owner Letter Sample #1:

Recipients Name
Recipients street address
City, State, Zip

Dear Mr./Ms. (name),

Hello there! My name is (name) and I was helping a client of mine find a property in (name of town). I drove past your property at (address) and noticed that you’re selling it yourself.

Wow! That’s pretty impressive. As a professional realtor, I know how much work that takes, and I admire your efforts and entrepreneurial spirit.

I’d like to help you out by giving you a free up-to-date market analysis for your neighborhood. Having this extra information can help you get the best price and results possible.

If you’re starting to feel overwhelmed by the process (and no one could blame you for that!), feel free to give me a call or shoot me an email. This free market analysis is just the beginning of what I can offer if we work together.

As you consider your options, keep these facts in mind:

  • As a realtor, I already have an extensive network and may be able to find the right buyer for your home quickly. I also know how to market to the right audience.
  • I’ll be able to give viewings when you’re at work or busy.
  • Potential buyers tend to feel more comfortable with realtors. They’ll generally be more honest with me.
  • I know exactly how to stage your home and take beautiful photos to help potential buyers fall in love with the idea of living there.
  • I can get your home listed on the MLS, which gets more buyers’ eyes on it. (Even if you don’t decide to work with me, I’d recommend doing thisbut you’ll need to pay for it.)

The price of using a realtor is probably one of the factors that convinced you to sell your home yourself. But, believe it or not, you may actually be losing money this way. The 2014 Profile of Home Buyers and Sellers by the National Association of realtors found that “the typical agent-assisted home sale typically has a 13 percent higher sales price than the typical FSBO sale.“

Whether you might want to work with me or plan to continue selling on your own, give me a call at (number) or get in touch by email at (email address) and let me know where I can send the the free market analysis of your property at (address).

Sincerely,

Name
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

FSBO Letter #2.

Recipients Name
Recipients street address
City, State, Zip

Dear (Name),

My name is (Name). I am a Realtor specializing in the listing and selling of homes in your area. I noticed that you are marketing your home on your own.

Many people have found that selling your home without a real estate agent is a viable option and I respect your decision.

If you have any difficulty pricing your property, I’ll be happy to drop off what we call a ‘neighborhood analysis.’ It will give you an idea of current market trends what has been recently sold in your community.

Since selling real estate can be complicated, I also have some helpful connections with Mortgage Brokers and Title Companies that may be useful if you find an interested buyer.

I also have an excellent ‘For Sale by Owner Help Kit’ that offers tools and advice on selling your home. I’ll forward some of this information to you over the next few weeks.

I think you will find that there are some great tips that you may not have considered. In the meantime, you may want to check out my ‘For Sale by Owner” website at (website).

If you need assistance in any other way, please feel to call me at (phone #) or email me at (email address). I wish you the very best in your home-selling adventure.

Sincerely,

Name
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

Provide Helpful Tips and Advice.

The letter above is simply an introductory real estate agent letter. Your follow up letters should not just be about promoting you. You need to provide helpful tips and advice in each letter to help them get a better grasp of the selling process.

In addition you should gently provide reasons why they should consider listing with a real estate agent.

For example, after you provide a helpful tip you can say something like this in the body copy or PS of your for sale by owner sales letter:

(Name), studies show that properties sold by a licensed real estate agent like myself sell as much as 25% more than a for sale by owner property. Plus, we handle all the time consuming paperwork and negotiation for you. If you have any questions on this or anything in the For Sale by Owner Help Kit I sent you give me a call at 555-555-5555 anytime.

If they find that you are knowledgeable and helpful they just might decide to give you a call or refer a friend to you.

As I have been preaching for years, include a promotional item in your envelope so that it not only increases the likelihood that your envelope will get opened and your letter read, but the promo item will keep your name in front of them day after day, after they shred your letter 🙂

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Accountant Sales Letter Samples!

There are two cpa and accountant sales letter examples you can model on this page. The first marketing letter is targeted towards business owners. The second letter is targeted towards individuals or families who need tax planning services.

Please read the tips on this page which discusses how to send your letters and the marketing system behind your letters (hint: send more than one letter and keep in contact once per month). This guide is also very helpful.

Account Sales Letter For Business Owners.

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Landscaping Sales Letters!

You’ll separate yourself from the crowd instantly with a landscaping sales letter. I know that sounds silly but it’s true. Landscaping companies are not known for their marketing.

If you can mail a professional landscaping sales letter to a highly targeted list of commercial or residential prospects and then follow up with two more letters I am confident you’ll get your money back from the effort.

Hey, if you keep those new clients more than a year you’ll be in the green (no pun intended). And that does not include the extra referrals you’ll get from these new clients.

But what if you hit a home run with your landscaping letter campaign? If you do well on one small mailing to one neighborhood as a test then you know you can repeat it in several other neighborhoods.

Just be sure you follow up with more than one introductory letter.

Read this article on lawn care marketing for more valuable sales tips to help you grow your landscaping business.

Commercial Landscaping Sales Letter Sample.

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Lawn Care Sales Letter Sample!

If you take the time to regularly mail a lawn care sales letter to a list of homeowners who have lawns that need regular attention from a professional you will probably get a consistent number of new clients from your efforts. Especially if you are persistent with your mailings. 

I used to be a landscaper myself. I worked for a landscape business owner who never went on the jobs with us. He stayed home while we worked our rear ends off. We had to drive around a 40 mile area and maintain the front and back yards of anywhere from 8 to 12 homes every day. Some of these homes had large yards.

Do you know how this guy got new clients? He drove around and cold called on homeowners and used his southern drawl to charm people. Most of us don’t have the charm of this man so we have to use a few more tools to get new business in the door.

One last thing. Read my tips for lawn care professionals below the sample lawn care letters.

Lawn Care Sales Letter Sample.

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