Realtor Marketing Letter System!

Although a realtor marketing letter system can be costly the returns can be well worth the investment.

Heck, one new client can pay for one marketing system several times over so perhaps you should test direct mail yourself.

There are no guarantees a direct mail sales letter will work. But if you have the money and patience you can generate a consistent flow of new clients every year. However, you can’t just send one letter and expect the phone to ring.

Is There A Secret To Direct Mail Real Estate Lead Generation?

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New Service Announcement Letter System!

If you want to launch a new service or product with a letter system there is no better way to learn than from a real world small business that actually did it.

In this guide you will get a detailed close up look at a launch we did for a new airbrush tanning service in our salon. In addition you’ll get a second announcement letter example that you can model for the insurance industry.

If you are thinking, ‘These are not my industries’, you are missing the boat. Any letter or system can be modeled in another industry and work just as well or even better.

As a matter of fact I modeled the letter and postcard in this example from a small business that sells designer suits to men.

Below is a sales letter we used to announce our new Mystic Tan booth (we followed up with a postcard which is included after the sales letter). This was a very successful promotion because it drove new and old customers back to the salon, putting several thousand dollars in our pocket in the front end and generating a constant flow of repeat business and referrals for years.

The key to the success of this new service announcement was to follow up with a postcard and a phone call (use a third postcard or letter if you don’t want to use the phone).

Follow up is very important when you are doing a promotion because often times people forget about you within minutes and they need to be reminded of your new product or service.

This works exceptionally well when you have an expiration date (this is essential on almost all promotions).

By the way, we also had our staff politely follow up on the phone.

You can model this for any service you have in your salon or small business. You can even do this if you have had a service or product that is not getting very much attention as you were expecting. Especially if it is buried in the back of your business.

New Service Announcement Letter  Marketing Campaign!

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Airbrush Tanning Salon Letter!

Here is a series of airbrush tanning salon letter samples you can model for your business.

If you want to buy this letter and many more marketing letters and email sales letters for a salon or spa you can get them here. 

How To Get 50% Off Your First Custom Airbrush Tan!

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Real Estate Investor Letter System!

A well thought out real estate investor marketing letter system can produce qualified leads. But you have to do it properly and you have to be consistent not only in your messaging but in your follow up marketing letter system.

Often a marketing system fails because a short cut was taken to save money. I understand that. Direct mail marketing is costly.

But I am confident that if you choose a good list and send a well written sequence of letters (seven to ten days apart) and they have the right messaging you can get a deal or two in the pipeline, and perhaps more.

The following letter sequence is an example that you can model (or get ideas from) for your marketing campaign.

Real Estate Investor Marketing Letter #1:

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Elder Care Marketing Letter!

My Dad had a massive stroke 14 years ago which left his entire right side paralyzed. He is be ridden and gets up in a chair with the help of a hoyer lift once every three weeks if we are lucky.

My mother cared for him all by herself for 5 years, and then she was too frail to care for him on her own so we hired care takers for the next 8 years. It was a massive amount of work and stress for the entire family, and my mother endured the burden. It’s a long story that is very sad because my mother unexpectedly passed away.

The process if hiring, firing, and managing elder care service providers through both an agency and adverting for independents alone was a huge job.

My family has so much experience that we could provide consulting services. One hospital asked my mother to provide training to their staff on how to keep the bed from wrinkling the skin of their patients because she did an amazing job of it (it’s a huge problem because creases and wrinkles cause major skin problems). Continue reading Elder Care Marketing Letter!

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Prospecting Vacation and Second Home Owners For Real Estate Listings!

My wife and I owned two vacation properties up in the mountains for 12 years. We rented them as both vacation rentals and long term rentals. One of them was a long term rental for several years, the other was mainly a vacation rental.

We know what it’s like to deal with vacationers, tenants, house cleaners, contractors, handymen, and vacation rental companies. It’s not easy.

On top of all that you have to deal with maintenance, neighbors, property taxes, etc. etc.

It can be very challenging especially if your property does not age well.

With that said, in my opinion you need to hit on the hot buttons of the mental and financial costs of maintaining a vacation home or second home without sounding like a jerk.

I suggest you write a letter similar to the first letter on this vacant home prospecting letter page or model the one below.

Vacation Home Real Estate Prospecting Letter!

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Commercial Lender Prospecting Letters!

One new commercial account from a prospecting letter campaign will more than pay for itself.

To hedge your bets send more than one or two letters and follow up either on the phone or in person.

Sample Commercial Lending Letter #1:

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Vacant Home Prospecting Letters!

Have you seen vacant homes in your real estate prospecting area? What about unattended vacant lots or land? These are all potential prospects and many agents are either to lazy to send letters to the owners of these properties or they don’t know how to get in touch with them.

The good news is it’s easy to find the names and addresses of these properties using the MLS, or your local county clerks records. The other option is to pay for a list service that specializes in these types of leads.

After you get the cold lead (address and contact information), send a series of letters. I personally like the first one here but there are two more you can model of your campaign. Continue reading Vacant Home Prospecting Letters!

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Realtor Referral Request Letter!

Referrals are the lifeblood of any real estate agents career. Without them you will always be spending time chasing a new client.

Sometimes you need to poke your current clients with a letter to remind them that you are there to help them or anyone of their friends or family that you can help them find property, a home, or even relocate.

Referral Request Letter Sample For Real Estate Agents.

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Day Care Letter!

There are quite a few day care facilities but it’s hard to find a good one. And by good I mean a safe, clean, nurturing day care environment. However, there is a lot of competition in certain parts of the country or city you live in.

But what most day care providers are doing in terms of marketing their business is using word of mouth, social media, and setting up a website. All of these are important parts of your overall marketing strategy but there is a lot more you can do.

For example, you can use direct mail and email marketing.

Sample Day Care Letter Of Introduction To Parents!

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